滿額折
Reinventing Capitalism in the Age of Big Data
- ISBN13：9780465093687
- 出版社：Basic Books
- 作者：Viktor Mayer-scho?畜erger; Thomas Ramge
- 裝訂／頁數：精裝／273頁
- 規格：23.5cm*15.9cm*2.5cm (高/寬/厚)
- 出版日：2018/02/27
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商品簡介
For the past century and more, the story of capitalism has been a story of firms and financiers. Thanks to the Big Data revolution, soon, it won't be. As Viktor Mayer-Sch?nberger, bestselling author of Big Data, and Thomas Ramge show, data is replacing money as the driver of market behavior. Big finance and big companies will be replaced by small groups and individual actors who make markets instead of making things: think Uber instead of Ford, or Airbnb instead of Hyatt.
This is the dawn of the era of data capitalism. Will it be an age of prosperity or of calamity? This book provides the indispensable roadmap for securing a better future.
This is the dawn of the era of data capitalism. Will it be an age of prosperity or of calamity? This book provides the indispensable roadmap for securing a better future.
作者簡介
Viktor Mayer-Schonberger is a professor at the University of Oxford and the coauthor, with Kenneth Cukier, of the bestselling Big Data. He lives in Oxford, United Kingdom.
Thomas Ramge is the technology correspondent of the business magazine brand eins and a contributing editor at the Economist. He lives in Berlin.
Thomas Ramge is the technology correspondent of the business magazine brand eins and a contributing editor at the Economist. He lives in Berlin.
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