PROJECT MANAGEMENT IN NEW PRODUCT DEVELO
- ISBN13：9780071496728
- 出版社：Mcgraw-Hill; Inc.
- 作者：BARKLEY
- 裝訂：精裝
- 出版日：2007/12/26
商品簡介
Turn Innovative Ideas into Products and Services—and Manage and Control Them Using Project Management Tools
The first book to integrate project management and product development, Project Management in New Product Development shows you how to manage the translation of ideas into new products and services and get them to market cheaper, better, and faster using advanced project management tools and techniques.
Packed with detailed case studies and illustrations, this unique book explains how to move new products and services quickly from concept to product to market as a managed and seamless process free of problems and delays. This project tool also shows how to ensure that bad products are stopped at gateway points, before they become product and project failures. Project Management in New Product Development features:
- The first integrated treatment of project management and new product development designed for modern, globallyoriented firms
- Numerous case studies covering software, technology, electronics, construction, telecommunications, military, and aerospace
- 150 informative tables, figures, and graphics
作者簡介
Bruce Barkley is more than 30 years' experience in project management in both industry and government. One of his recent assignments include working with Coca Cola's new product development process.
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