Be Your Own Brand ─ Achieve More of What You Want by Being More of Who You Are

ISBN13：9781605098104
出版社：Berrett-Koehler
作者：DAVID MCNALLY; KARL D. SPEAK
裝訂／頁數：平裝／143頁
規格：22.2cm*14.6cm*1.9cm (高/寬/厚)
版次：2
關鍵字： Be Your Own Brand ─ Achieve More of What You Want by Being More of Who You Are、 Be、 Your、 Own、 Brand、 Achieve、 More、 of、 What、 You、 Want、 by、 Being、 Who、 Are、 Berrett-Koehler、 DAVID MCNALLY、 KARL D. SPEAK、外文書、商業財經、 Applied psychology、

杜威圖書分類： Applied psychology

定價：NT$ 803 元

優惠價：79 折 634 元

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商品簡介

McNally, an author, speaker, and consultant in leadership and brands, and Speak, an author, speaker, and specialist in brand building, explain the concept of developing a personal brand as a process of discovering one's self and aspirations, arguing that the best way to establish a strong, memorable brand is to make a positive difference in the lives of others through lasting impressions that build trusting relationships. They describe how to identify key components of a brand, convey it to the world, see if it aligns with important relationships, and assess progress. This edition has been revised and updated to incorporate new material on how to use social media to build a personal brand and case studies of individuals whose personal brands have impacted the world, such as Temple Grandin and Terry Fox. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)

作者簡介

David McNally has enjoyed an extensive international business career and is among an elite group of recipients elected into the Speaker Hall of Fame by the National Speakers Association (NSA). David is also the author of the bestselling books Even Eagles Need a Push: Learning to Soar in a Changing World and The Eagle's Secret: Success Strategies for Thriving at Work and in Life. Now as the president of TransForm Corporation, David and his team work with many of the world’s most successful companies preparing their employees to compete in an ever more complex future. Clients include Abbott, Ameriprise, Carlson Wagonlit Travel, Delta Airlines, Fidelity, Gartner, Otto Bock, Perkin Elmer, Pulte Homes, and Thrivent Financial.

Karl D. Speak has earned a global reputation for his proven and unconventional approach to using brand as an innovative customer-centric leadership platform. Through Brand Tool Box, Ltd., the company he founded in 1984, Karl’s pioneering work on personal and organizational brand alignment has created a breakthrough framework for implementing internal brand-building and customer-centric organizational development programs being used by organizations in every industry around the world. In addition to his consulting practice, Karl is a bestselling author and sought-after speaker. Karl has taught in the MBA programs at University of Minnesota, Saint Thomas University, and has been a guest lecturer at University of Westminster in London, Capella University, and ESADE University in Madrid, among others.
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