商品簡介
Filled with provocative forecasts, Future Files examines emerging patterns and developments in society, technology, economy and business and makes educated speculations and entertaining extrapolations about where these trends may take us. In addition to being a fun ride through the possible future, Future Files will be indispensable to business analysts, strategic planners and other thinkers who need to stay ahead of the curve.
作者簡介
British writer Richard Watson advises organisations on the future, focusing on innovation and scenario planning. He is the author and publisher of What's Next, a quarterly report on global trends and writes about trends for a number of people and publications including Fast Company. His clients have included IBM, Virgin, Toyota, McDonald's, Tesco, News Limited, Westfield, Unilever, Coca-Cola and the Department of Education. A regular visitor to the UK, he maintains a website and blog at http://toptrends.nowandnext.com and is Chief Futurist at the Future Exploration Network , and a member of Futures House.