Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:

• A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs).
• A unique systematic model to manage and market destinations.
• Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world.
• To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter.

This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.

Alastair M. Morrison is the President and CEO of Belle Tourism International Consulting (BTI) in the People's Republic of China and a Distinguished Professor Emeritus specializing in the area of tourism and hospitality marketing and management in the School of Hospitality and Tourism Management, Purdue University, USA.

Part 1: Introduction to Destination Marketing and Management 1. The Disciplines of Destination Marketing and Management 2. Destination Mix: Visitor Markets and Products 3. Destination Strategic Management and Marketing Planning 4. Consumer Decision Making, Behaviours, and Motivations Part 2: Organization and Support 5. DMO Management System 6. Organization Management 7. Communications Technology Management 8. Information and Research Management 9. Human Resources and Financial Management Part 3: Operations and Implementation 10. Leisure Travel Marketing: Service Management 11. MICE Marketing: Sales and Service Management 12. Product Development and Events Management 13. Community and Resident Relations Management 14. Partnership and Membership Management Part 4: Destination Management and Marketing Challenges and New Directions 15. Destination Management and Marketing Challenges 16. New Directions in Destination Management and Marketing