The Zen of Social Media Marketing—An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue, Library Edition
The Zen of Social Media Marketing—An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue, Library Edition
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  • Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you're using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.But social media marketing isn't like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the ?zen” of social media marketing: how to access all the benefits of social media marketing without the stress!With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.The Zen of Social Media Marketing is also the last social media guide you'll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you're always on top of the latest in social media.
  • Shama Hyder Kabani is the founder of the Marketing Zen Group, a full-service online marketing firm that serves clients around the world. She holds a master's degree in Organizational Communication from the University of Texas at Austin, and her Web sites, marketingzen.com and Shama.tv, have turned into high-traffic destinations for people looking for advice on how to successfully markety their businesses online. She has been named one of the 10 Most Influential and Powerful Women in Social Media and, in 2009, BusinessWeek honored Shama as one of the Top 25 Entrepreneurs Under 25 in North America. Karen White has been narrating and directing audiobooks for more than a dozen years and has well over one hundred books to her credit. Honored to be included among AudioFile's Best Voices 2010 and 2011, she is also an Audie Award finalist and Best Audiobook of the Year winner and has earned multiple AudioFile Earphones Awards for narration and direction.Publishers Weekly says of Karen's narration of Nothing to Envy by Barbara Demick, "Karen White delivers a stunning reading, her character interpretations are confident and well-rounded, and she forges a strong bond with the audience."Speaking of Audiobooks says, "Karen is one of my auto-buy narrators-if I think a book may interest me, her narration will sway me to give it a try." An AudioFile Earphones Award winner and Audie Award finalist, Patrick Lawlor is also an accomplished stage actor, director, and combat choreographer. His recent audio includes the New York Times bestseller The Last True Story I'll Ever Tell (Tantor). "Lawlor is masterful." —The Philadelphia Inquirer
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