CONTEMPORARY STRATEGY ANALYSIS 8E TEXT ONLY
- ISBN13:9781119941880
- 出版社:JOHN WILEY & SONS;LTD
- 作者:GRANT
- 裝訂/頁數:平裝/488頁
- 規格:23.5cm*18.4cm*1.9cm (高/寬/厚)
- 版次:8
- 出版日:2012/12/18
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In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations.An interactive e-Book is included with every new copy of this text, including case and author clips, quizzes and glossary flashcards. Resources for instructors include an instructor's manual, case teaching notes, test bank, teaching slides, case video clips and extra cases.
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