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Essentials of Contemporary Management (Asia Global Edition)
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Essentials of Contemporary Management (Asia Global Edition)

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商品簡介

The authors present management in a way that keeps it relevant to students even if they lack exposure to a real-life management context. The authors accomplish this through a diverse set of examples and the most popular feature of the text, Manager as a Person in Chapter 2. This chapter discusses managers as real people with their own personalities, strengths, weaknesses, opportunities, and problems. This theme is carried throughout the remaining chapters.

作者簡介

◎作者:Jones

◎作者:Jennifer George
 現職:Rice University

目次

PART I: MANAGEMENT AND MANAGERS
Ch 1 The Management Process Today
Ch 2 Values, Attitudes, Emotions, and Culture: The Manager as a Person

PART II: THE ENVIRONMENT OF MANAGEMENT
Ch 3 Managing Ethics and Diversity
Ch 4 Managing in the Global Environment

PART III: PLANNING, DECISION MAKING, AND COMPETITIVE ADVANTAGE
Ch 5 Decision Making, Learning, Creativity, and Entrepreneurship
Ch 6 Planning, Strategy, and Competitive Advantage

PART IV: ORGANIZING AND CHANGE
Ch 7 Designing Organizational Structure
Ch 8 Control, Change, and Entrepreneurship

PART V: LEADING INDIVIDUALS AND GROUPS
Ch 9 Motivation
Ch10 Leaders and Leadership
Ch11 Effective Team Management
Ch12 Building and Managing Human Resources

PART VI: CONTROLLING ESSENTIAL ACTIVITIES AND PROCESSES
Ch13 Communication and Information Technology Management
Ch14 Operations Management: Managing Vital Operations and Processes

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