商用英文寫作

朱海成

★現職
國立臺中教育大學╱管理學院╱國際企業學系╱教授
國立臺中教育大學國際長╱研發長╱兩岸交流處處長
美國紐約理工學院(New York Institute of Technology)在臺商用/科技英語認證教授
鄭州大學西亞斯國際學院(SIAS International University)榮譽講座教授

★學歷
美國紐約州立大學(SUNY) at Binghamton系統科學與工業工程博士
榮獲公費赴美國哈佛大學商學院進修(Harvard University - Business School╱PCMPCL V Graduated)(2007),MA,USA.

★經歷
1.美國Cheyenne Software Inc. 資深軟體工程師(New York City, USA)(1996)
2.加拿大卑詩省UNBC管理學院暑期教師(2008)
3.榮獲僑委會公費赴美國西雅圖、加拿大溫哥華、多倫多巡迴輔導台商資訊管理╱電子商務企業實務運作(2002)
4.榮獲外交部邀請至外交部五樓大禮堂專題演講-外貿在外交之應用(1999)
5.臺灣臺中軟體園區發展產學訓聯盟發起人-國立臺中教育大學代表(2014)
6.曾任教於逢甲國貿、東海國貿、東海EMBA連續8年。
7.新竹台積電、旺宏電子、台中世貿中心系列授課。

Module 1: Essential Writing Structure Review (基礎寫作架構復習)
Chapter 1: 關係代名詞 (Relative Pronoun)
Chapter 2: 動名詞 (Gerund)
Chapter 3: 不定詞 (Infinitive)
Chapter 4: 時態 (Tense)
Chapter 5: 比較級與最高級 (Comparative & Superlative)
Chapter 6: 代名詞 (Pronoun)
Chapter 7: 連接詞 (Conjunction)

Module 2: Business Writing Essentials (基本商業書信)
Chapter 1: Greeting Letter 1 (歡迎信1)
Chapter 2: Greeting Letter 1 (歡迎信2)
Chapter 3: Invitation Letter (邀請函)
Chapter 4: Curriculum Vitae (自我介紹)
Chapter 5: Job Offer Letter 1 (錄用函1)
Chapter 6: Job Offer Letter 2 (錄用函2)
Chapter7: Rejection Letter 1 (拒絕函1)
Chapter8: Rejection Letter 2 (拒絕函2)
Chapter9: Rejection Letter 3 (拒絕函3)
Chapter 10: Fax Communication letter (傳真信函)
Chapter 11: Recommendation Letter 1 (推薦函1)
Chapter 12: Recommendation Letter 2 (推薦函2)
Chapter 13: Application Letter (申請函)
Chapter 14: Job Interview Letter (工作面試函)
Chapter 15: Re-Scheduling Letter (重新預約函)
Chapter 16: Sample Request (樣品需求函)
Chapter 17: Relocation Letter (搬遷函)
Chapter 18: Sick Leave Letter (病假函)
Chapter 19: Experienced French Instructor Wanted (徵聘有經驗之法文教師廣告函)
Chapter 20: Signing MoU (簽署備忘錄)

Module 3: Special Occasions (特殊場合)
Chapter 1: Anniversary Letter (週年紀念函)
Chapter 2: A New Born Baby Letter (嬰兒誕生函)
Chapter 3: Apology Letter (致歉函)
Chapter 4: Condolence Letter (弔唁函)
Chapter 5: Farewell Letter (告別函)
Chapter 6: Negotiation Letter (談判函)
Chapter 7: Conflict Resolution Letter (衝突解決信函)
Chapter 8: Unexpected Accidents / Events (意外事件/事故信函)

Module 4: Quotations, Outsourcing, and other e-Commerce Occasions (報價、委外、其它電子商務場合)
Chapter 1: RFQ (Request for Quotation) (詢問報價信函)
Chapter 2: Place an Order (下訂單信函)
Chapter 3: Material Requirement Planning (物料需求規劃信函)
Chapter 4: Manufacturing Resource Planning (製造資源規劃信函)
Chapter 5: Adjust Quotation Letter (調整報價函)
Chapter 6: Follow-Ups Letter (追踪函)
Chapter 7: A thank you Letter 1 (感謝函1)
Chapter 8: Appreciation Letter 2 (感謝函2)
Chapter 9: Congratulation Letter(祝賀函)

Module 5: Business Traveling / Road Show (商務旅行/商務參展)
Chapter 1: Airplane Ticket Reservation (飛機票預約函)
Chapter 2: Road Show Invitation (參展邀請函)
Chapter 3: Hotel Reservation (旅館預約函)
Chapter 4: Car Rental (租車函)
Chapter 5: Transportation Delay (交通延遲信函)
Chapter 6: Business Announcement（公司公告函）
Chapter 7: Changes the Schedule (變更行程函)
Chapter 8: Approval of a Business Case (商業案件同意函)

Module 6: Customer Relationship Management (顧客關係管理信函)
Chapter 1: Creating New Customers (開發新客戶函)
Chapter 2: Maintaining Old Customers (留住舊顧客函)
Chapter 3: Customer Satisfaction (顧客滿意度信函)
Chapter 4: Customer Loyalty Pursuit (尋求顧客忠誠度信函)
Chapter 5: Handling Customer Complaints (處理顧客抱怨信函)
Chapter 6: Providing Technical and Management Supports (提供技術和經營幫助函)
Chapter 7: Following Schedule Informed (告知部屬重要事項信函)
Chapter 8: Budget of miscellaneous Items（減低雜項預算函）
Chapter 9: Adjustment for one’s comment（意見調整告知函）

Module 7: English Proverbs（英文諺語）

Module 8: Eyes Catching Business Slogans (吸引目光的商業標語)