Find Your Why ─ A Practical Guide for Discovering Purpose for You and Your Team

The next steps to apply the life-changing lessons of the bestseller
Start With Why.
 
With Start With Why, Simon Sinek started a movement to inspire people to do the things that inspire them. Millions of people now understand the concept of the Golden Circle. This book is designed to help those inspired by the message find their Why and bring it to life in both their careers and organizations. Now, along with two colleagues, David Mead and Peter Docker, Sinek has created a guide to the most important step any business can take: finding their Why.
 
This easy-to-follow guide starts with discovering your personal Why, and then expands to articulating your organization's Why. With detailed instructions for every step of the process, the book also answers common concerns, such as: What if my Why sounds like my competitor's? Can I have more than one Why? And, if my work doesn't align with my Why, what do I do?
 
Whether you're entry level or a CEO, whether your team is run by the founder or a recent hire, these simple steps will lead you on a path to a more fulfilling life and long-term success for you and your colleagues.
 
Visit startwithwhy.com for more inspiration.

SIMON SINEK teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of Why. Sinek has the third most watched Ted Talk of all time, has written two books, Leaders Eat Last and Start With Why and is quoted frequently by national publications.
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DAVID MEAD was the third member of Simon Sinek’s team in 2009. As an early adopter, he has helped shape the movement to inspire through content development, implementation workshops, consulting and speaking. He regularly shares and builds on Sinek’s ideas in a wide variety of industries including healthcare, agriculture, banking, technology, retail, and social cause organizations. He also co-hosts the Start With Why podcast, downloaded in over 170 countries.
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PETER DOCKER has been a collaborating with the Start With Why team since 2011. As a leadership consultant, speaker and coach, he works throughout the Americas, EMEA, India and the Far East. His broad commercial experience extends to almost every industry in the private and public sector. A former senior Royal Air Force officer, pilot and Force Commander during combat flying operations, Docker has been an international negotiator for the UK and taught at the UK's Defence College.