商務英語綜合教程(中高級)（簡體書）

《新國標應用型本科商務英語系列規劃教材:商務英語綜合教程(中高級)》是《商務英語綜合教程》系列教材的第三冊，共分為12個單元，涵蓋企業內部發展和國際商務交流兩大領域，每個單元的課文與練習都圍繞一個專門的商務主題進行設計。每個單元包含A.Brainstorming，B.Business Knowledge，C Business Skills，D.Business Actions 和E.Highlights五個部分內容。

《新國標應用型本科商務英語系列規劃教材:商務英語綜合教程(中高級)》由對外經濟貿易大學出版社出版。

A BrainstormingB Business Knowledgec Business SkillsD Business ActionsE HighlightsUnlt 1 Corparate CulturePhge 1Task One Best Places to Work Task Two Group WorkWhat Makes a Great Culture—And Why Do People Care？ Secrion A Blank Filling Section B vocabularySection A Corporate Cuture Shock Section B Culture and StrategyCase Study：How Zappos Emphasizes Its Corporate CultureSection A Summary Section B Consolidation Exercises VocabularyUnit 2 E—commercePage 21Task One Types of F—commerce Task Two Easy E—commerce Task Three Group WorkThe Future of E—commerce：Bricks and Mortar Section A Vocabulary Section B ExpressionsSection A E—commerce Security Sectian B Protecting PrivacyCase Study：What Amazon Teaches Us about CRM Strategy in E—commerceSection A Summary Section B Consolidation Exercises VocabularyUnit 3 MarketingPage 43Task One Marketing Mix Task Two Customer Opinions Task Three Group WorkMarket Research：Step by Step Section A Scquencing Section B Matching Section C Word ScrambleSection A Virtual Shop Research Section B Mystey ShoppingCase Study：Share a Coke：It's All in a NameSection A Summary Section B Consolidation Excrrises VocabularyUnit 4 ManagementPage 63Task One Managing Straregies Task Two Group WorkThree Strategies to Develop Middle Management Section A Blank Filling Secion B VocabularySection A Middle Managers Dilemma Section B Middle Management SkillsCase Study：Why 99％ of Facebook Employees Love Mark ZuckerbergSection A Summary Section B Consolidation Exercises VocabularyUnit 5 InnovationPage 81Task One Creative Products Task Two Group Work10 Ways to Promote Innovation at Your Workplace Section A Matching Section B Vocabulary Section C PhrasesSection A Innovation with Exremal Husiness Intelligence Section B A Suggestions SchemeCaae Study：LEGO：Innovahtion Gone BadSection A Summary Section B Consolidation Exercises VocabularyUnit 6 Business EthicsPage 99Task One Matching Task Two Group WorkWhy It Pays to Be Socially Responsible Section A Understanding Vocabulary Section B PhrasesSection A Going Bananas Section B A Product RecallCase Study：Tim Cook Flipa the Script on His War with theSection A Summary Section B Consolidation Exerrises VocabularyA BrainstormingB Business Knowledgec Business SkillsD Business ActionsE HighlightsUnit 7 International Business Organiza—tionsPage 117Task One International Business Organizations Task Two Group WorkThe WTO Can Srimulate Economic Growth and Employment Section A Gap Filing Seaion B VocabulaySection A IMF Adds China's Yuan to World's Top Currencies Section B Trade RelationshipCase Study：EU Loses WTO Case， China Could Seek Trade SanctionsSection A Summary Section B Consolidation Exercises VocabularyUnit 8 CompetitionPage 135Task One Types of Competition Task Two Discussion Task Three Group WorkWhy Smart Phones are the Best—selling Gadets in History Section A Gap Filling Section B Vocabulary Section C PhrasesSection A Workplace Competition Section B Boosting SalesCase Study：Why Competition May Be the Best Thing for Your BusinessSection A Summary Section B Consolidation Excrcises VocabularyUnit 9 Intercultural Communica—tionPage 153Task One Recognizing Hand Gestures Task Two Group WorkJapanese Business Rituals That Are Difficult for Americans to Understand Section A Gap Fillig Section B VocabularySection A Understanding Cultural Differences Section B Cross—cultural SensitivityCase Study：What You'll Want to Know before Having a Business Dinner in 13 Different CounrriesSection A Summary Section B Consolidation Exercises VocabularyUnit 10 Business NegotiationPage 175Task One Negotiation Tactics Task Two Group Work11 Ways to Negotiate Better with Anyone （Especially lf You Hate to Negotiate） Sect6ion A Gap Filling Section B Undestanding VocabularySechon A International Business and Cross—cultural Communication Section B Mini NegotiationCase Study：Negotiating with Wal—Mart BuyersSection A Summary Section B Consolidation Exercises VocabularyUnit 11 International FairPage 193Task One Exhibitions Identification Task Two Discussion Task Three Group WorkThe Role of Tade Fain as a Marketing Tod Section A Classffication of Trade Fairs Section B VocabularySection A Tips for Participating in a Trade fair Section B Preparing for a Trade FairCase Study：Making the Most of an International Trade FairSection A Summary Section B Consolidation Exercises VocabularyUnit 12 Free TradePage 213Task One Conversation Starters Task Two Discussion Task Three Group WorkWhat Is Globalization？ Section A Understanding Section B VocabulaySection A Global Standardization or Local Adaptation？ Section B Going Global：How to Expand Your Business InternationallyCase Sthudy：Pain and Gain of GlobalizationSection A Summary Section B Consolidation Exercises VocabularyRefencesPage 230