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魅麗。花火原創小說66折起
Conversational Marketing: How The World'S Fastest Growing Companies Use Chatbots To Generate Leads 24/7/365 (And How You Can Too)
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Conversational Marketing: How The World'S Fastest Growing Companies Use Chatbots To Generate Leads 24/7/365 (And How You Can Too)

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The traditional way of doing marketing and sales simply does not match the way consumers want to buy. We are all using real-time messaging in our personal and professional lives to communicate -- from iMessage to WhatsApp to Slack -- but when it comes to communicating with a business, well it’s anything but real-time. That’s where Conversational Marketing & Sales come in. Conversational marketing is the process of having real-time, one-to-one conversations with customers to generate leads and close sales. Having conversations with the people who are interested in your business. Unlike traditional marketing, conversational marketing uses real-time messaging and chatbots instead of lead capture forms — that way potential customers never have to wait for follow-ups, and can engage with your business when it’s convenient for them (like when they’re live on your website). Of course, conversations with potential customers don’t just happen on your website, which is why conversational marketing is bigger than any single channel or platform. Combining inbound and outbound tactics, conversational marketing is all about starting a dialogue with the people who can benefit from what you’re offering, whether that’s via a face-to-face meeting, or a phone call, or an email exchange.

作者簡介

DAVID CANCEL is the co-founder and CEO of Drift, the world's leading conversational marketing and sales platform, named to the Forbes Cloud 100, LinkedIn's Top 50 Startups, and Entrepreneur's Top Company Cultures. Cancel is also a serial entrepreneur, podcast host (Seeking Wisdom), angel investor, and advisor.

Cancel has been featured by media outlets including The New York Times, Forbes, Fortune, Wired, and Fast Company, and has guest lectured on entrepreneurship at Harvard, Harvard Business School, MIT, MIT's Sloan School of Management, and Bentley. In 2017, Harvard Business School named Cancel an Entrepreneur in Residence at the School's Arthur Rock Center for Entrepreneurship.

Cancel's blog davidcancel.com has been read by more than a million entrepreneurs, while his Twitter account @dcancel has more than 60 thousand followers and is considered a "must-follow" for entrepreneurs and executives.

DAVE GERHARDT is VP of Marketing at Drift and a passionate advocate of building brands around compelling stories that connect with customers. Since joining Drift in 2015 as employee #6, Dave has helped to create the category of conversational marketing and get 150,000+ businesses onboard with Drift, and Drift has been profiled in more than 100 publications, including The New York Times, Forbes, Fortune, TechCrunch and the Harvard Business Review.

Before joining Drift, Dave worked at some of the fastest-growing SaaS and B2B marketing companies in the Greater Boston Area, including HubSpot and Constant Contact.

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