Goliath'S Revenge: How Established Companies Turn The Tables On Digital Disruptors

Digitization is reshaping our careers, companies, and industries. Machine learning, artificial intelligence, and robotics are surpassing human capabilities across broad sectors of the economy but also empowering individuals to work, learn, and play in entirely new ways. Every large enterprise faces attackers that are neutralizing traditional sources of competitive differentiation and delivering innovative offers that reset customer expectations. However, new entrants often lack the scale, reach, and expertise needed to fully shift the industry pecking order. This book provides an insider’s perspective on how established leaders are shifting from defense to offense in the pursuit of long-term industry leadership. It defines the six new rules that are separating winners from losers and provides first-hand examples of companies bending the innovator’s dilemma through “smart cannibalization”. This book is your guide to resetting both your company strategy and your personal development priorities to thrive in the age of digital disruption.

TODD HEWLIN is a Managing Director at TCG Advisors, the leading growth strategy firm in Silicon Valley, and a noted expert on digitization and business model innovation. He is co-author of Consumption Economics and B4B and a frequent speaker at major industry events.

SCOTT SNYDER is a Partner at Heidrick Consulting and a recognized thought leader on digital transformation and innovation. Scott is a Senior Fellow at the Wharton School, founded three start-ups, and held leadership roles at GE, Lockheed Martin, and Venture firm Safeguard.