Trust Ya Process ― How to Hustle from the Block to the Boardroom

Superstar rapper Jeezy shares the secrets to his success, providing simple, real, straight-talk lessons culled from his own life experiences in this invaluable self-help business book in the mold of Make Your Bed: Little Things That Can Change Your Life . . . And Maybe the World.

Before he recorded eight albums, sold five-and-a-half-million records, and garnered multiple Grammy nominations, musical artist Jeezy was a poor kid in the projects of Atlanta who had to hustle to survive. Jeezy motivated himself to earn an MBA in common sense and rapping, wisdom and talent he used to make his way up and out, eventually earning a place among today’s top celebrities and moguls.

How did Jeezy beat the odds? By staying true to his core message: hustle or die. Though he no longer hustles on the streets, that philosophy—relying on hard work, never taking no for an answer, and performing against challenges—continues to guide him in the boardroom today.

Trust Ya Process combines the insight of bestselling business and motivational books with gritty real-life practicality. Jeezy uses stories from his life to illustrate the rules and principles he’s used to get through his darkest days, and shows how you can too. Success isn’t contingent on making the most money or earning the most acclaim. It’s about always betting on yourself, knowing your worth, and, yes, not being afraid of a little luck. For Jeezy, learning from personal, unique experiences is as important and useful as the knowledge expensive business schools offer. Ultimately, he makes clear, that even though his business model may change, he will never stop grinding—it’s hustle or die.