You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today's hyperconnected society: if your business isn't like
The New York Times/USA Today bestselling guide has been updated with brand-new tactics, platforms, case studies, and statisticsMore than 3 billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all. This new edition of the classic guide to building your brand and attracting loyal customers through smart, savvy social media engagement has new case studies that demonstrate the latest best practices; critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insight into existing platforms/content, including Instagram and Facebook stories.
Dave Kerpen's follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenueLikeable Business lays out the eleven strategies small- a
A friend's recommendation is far more powerful than any advertisement today. It seems that everyone is connected 24 hours a day, seven days a week to Facebook, Twitter, Pinterest, and many other socia
The New York Times and USA Today bestseller—updated to bring you up to speed on the latest social media sites, features, and strategiesFrom one of the world's leading figures in social media marketing
What does it take to win success and influence? Some people think that in today's hyper-competitive world, it's the tough, take-no-prisoners type who comes out on top. But in reality, argues New York
In a world where we are constantly connected, it's those with the best people skills who win the day. Those who build the right relationships. Those who truly understand and connect with their colleag
