For graduate courses in International Business, Competitive Strategy, International Marketing, and Strategic Management.Written by the subject's leading academic authority, this highly readable text (
本書由全球策略論述的學術權威George S. Yip教授所撰寫，在此一全新的版本中作者除了蒐羅眾多精采豐富的全球策略案例以論證其觀點外，更以期精闢的立論詳加闡述多國籍公司所面臨的諸多挑戰：比方說要如何在這一波全球化的潮流中脫穎而出，又該如何因應隨之而來對全球策略整合的需求。 書中內容含括全球策略和全球整合各個面向的問題，且提供了一個系統化的架構，讀者可藉此評估不同的產業與策略應如何全球化，以及
The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by glob
The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by glob
An insider's view of China's under-the-radar, globally competitive innovators.Chinese innovators are making their mark globally. Not only do such giants as Alibaba and Huawei continue to thrive and gr
