Although best known for experimental methods, social psychology also has a strong tradition of measurement. This volume seeks to highlight this tradition by introducing readers to measurement strategi
Self-perception and behavior do not occur in a social vacuum: who we are, and what we do, is often a function of what other people are and do. Others can inform us of who we are ("I am the only sane p
Although best known for experimental methods, social psychology also has a strong tradition of measurement. This volume seeks to highlight this tradition by introducing readers to measurement strategi