INTRODUCTIONThe role of media in any society is vital and is closely related to brands and consumption especially in a vibrant 21st century Asian city. Hong Kong with its free-market economy and urban
Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertising improve society?” this volume explores
The global youth market is important to international marketers, educators, and policy makers because of its growing purchase power, homogeneity, and its readiness to accept new innovations. This book
Chinese medicine has a rich history that has only been made more complex by its integration with “Western” biomedicine. Legitimization of Chinese medicine in biomedicine-dominated health systems, such
Advertising and Hong Kong Society probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike those on a commercial slant, deals with advertisi
