TOP
0
0
魅麗。花火原創小說66折起

縮小範圍


商品類型


繁體書 (2)

商品狀況


可訂購商品 (2)

庫存狀況


有庫存 (1)
無庫存 (1)

商品定價


$600~$799 (1)
$800以上 (1)

出版日期


2022~2023 (1)
2018~2019 (1)

裝訂方式


平裝 (2)

作者


Philip R. Cateora , R. Bruce Money , Mary C. Gilly , John L. Graham (1)
Philip R. Cateora、Mary C. Gilly、John L. Graham、R. Bruce Money (1)

出版社/品牌


McGraw-Hill Education (1)
華泰 (1)

三民網路書店 / 搜尋結果

2筆商品,1/1頁
國際行銷學
95折

1.國際行銷學

作者:Philip R. Cateora; Mary C. Gilly; John L. Graham; R. Bruce Money  出版社:華泰  出版日:2018/09/01 裝訂:平裝
《國際行銷學》(International Marketing, 17e) 探討全球性議題,並說明國際行銷業相關的種種概念。本書強調競爭策略在不同國家市場中的影響。書中提供一種方法與架構,有助於了解及分析任何國家或區域在文化和環境上的獨特性。本書目的是要引起讀者對各大企業管理實務的興趣,並能了解從全球觀點來看國際行銷管理策略的重要性。書中透過簡要又時而幽默的當前實例吸引讀者並增進對書中觀點、概念與
定價:740 元, 優惠價:95 703
庫存:1
ISE International Marketing
95折

2.ISE International Marketing

作者:Philip R. Cateora ; R. Bruce Money ; Mary C. Gilly ; John L. Graham  出版社:McGraw-Hill Education  出版日:2023/05/09 裝訂:平裝
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 19th, including the following over 300 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education's Connect with adaptive SmartBook. Additional updates include:1.Nne Cases: New cases accompany the 19e, enlivening the material in the book and class discussions while broadening a student’s critical thinking skills. These cases bring forth many of the topics discussed in the chapters and dem
定價:1780 元, 優惠價:95 1691
無庫存,下單後進貨(採購期約4~10個工作天)

暢銷榜

客服中心

收藏

會員專區