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魅麗。花火原創小說66折起

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2016年以前 (5)

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Cathleen A. Johnson/ Robert F. Lusch/ David Schmidtz (2)
Patrick M. Dunne/ Robert F. Lusch/ James R. Carver (2)
Robert F. Lusch (EDT)/ Stephen L. Vargo (EDT) (2)
Robert F. Lusch/ Stephen L. Vargo (2)
Robert F. Lusch、Stephen L. Vargo (1)

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9筆商品,1/1頁
Service-dominant Logic ― Premises, Perspectives, Possibilities

1.Service-dominant Logic ― Premises, Perspectives, Possibilities

作者:Robert F. Lusch; Stephen L. Vargo  出版社:Cambridge Univ Pr  出版日:2014/02/28 裝訂:精裝
The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors of this perspective.
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Service-Dominant Logic ─ Premises, Perspectives, Possibilities

2.Service-Dominant Logic ─ Premises, Perspectives, Possibilities

作者:Robert F. Lusch; Stephen L. Vargo  出版社:Cambridge Univ Pr  出版日:2014/02/28 裝訂:平裝
The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors of this perspective.
定價:1755 元, 優惠價:1 1755
無庫存,下單後進貨(到貨天數約30-45天)
服務主導邏輯
滿額折

3.服務主導邏輯

作者:Robert F. Lusch; Stephen L. Vargo  出版社:中國生產力  出版日:2016/07/27 裝訂:平裝
2004年,Vargo and Lusch首次發表了「服務主導邏輯」的文章,建議用全新的服務主導邏輯來取代傳統的商品主導模式,用以指導企業的市場行銷策略及方向。事實上,盧施(Lusch)與瓦爾格(Vargo)準確地記錄下IBM聚焦於服務科學、管理、工程(SSME)的作法,這正是過去二十年中,這一家公司從商品主導邏輯、轉而進入服務主導邏輯的直接映證;另外,在服務科學領域中的每一個人,在共同建立知識主
定價:450 元, 優惠價:9 405
無庫存,下單後進貨(採購期約4~10個工作天)
Retailing

4.Retailing

作者:Patrick M. Dunne; Robert F. Lusch; James R. Carver  出版社:Cengage Learning  出版日:2013/01/17 裝訂:精裝
Full-color, completely current, and packed with practical applications, the Eighth Edition of RETAILING puts students on the inside track to success in the fast-moving retail industry. RETAILING is wr
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Retailing

5.Retailing

作者:Patrick M. Dunne; Robert F. Lusch; James R. Carver  出版社:Cengage Learning  出版日:2010/01/01 裝訂:精裝
The new, Seventh Edition of RETAILING, like much of retailing itself, has undergone significant changes. In fact, given the influence of the Internet, the continuing growth of the service industry, a
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Commercial Society ― A Primer on Ethics and Economics
90折

6.Commercial Society ― A Primer on Ethics and Economics

作者:Cathleen A. Johnson; Robert F. Lusch; David Schmidtz  出版社:Rowman & Littlefield Intl  出版日:2019/10/16 裝訂:平裝
One of the greatest and most joyful challenges of adult life is to develop skills that make the people around us better off with us than without us. Integrity is a key part of that challenge. We are s
定價:2915 元, 優惠價:9 2624
無庫存,下單後進貨(到貨天數約30-45天)
Commercial Society ― A Primer on Ethics and Economics

7.Commercial Society ― A Primer on Ethics and Economics

作者:Cathleen A. Johnson; Robert F. Lusch; David Schmidtz  出版社:Rowman & Littlefield Intl  出版日:2019/10/16 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
The Sage Handbook of Service-dominant Logic

8.The Sage Handbook of Service-dominant Logic

作者:Robert F. Lusch (EDT); Stephen L. Vargo (EDT)  出版社:Sage Pubns Ltd  出版日:2018/12/10 裝訂:精裝
The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, will be an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
The Service-dominant Logic of Marketing

9.The Service-dominant Logic of Marketing

作者:Robert F. Lusch (EDT); Stephen L. Vargo (EDT)  出版社:M E Sharpe Inc  出版日:2006/02/28 裝訂:精裝
Lusch (U. of Arizona) and Vargo (U. of Hawaii at Manoa) generated much debate in the field with their seminal 2004 article in the Journal of Marketing advocating a new dominant logic for marketing. Ev
若需訂購本書,請電洽客服
02-25006600[分機130、131]。

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