A research-based exploration—and natural antidote to The Wisdom of Crowds— of how the decisions we make as individuals are largely based on the unconscious influence of those around us Did you know th
From one of the most innovative neuroscientists at work today, an investigation into the bias toward optimism that exists on a neural level in our brains and plays a major part in determining how we l
Psychologists have long been aware that most people maintain an irrationally positive outlook on life. Tali Sharot—one of the most innovative neuroscientists at work today—takes this a step further. O
A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better.In The Influential Mind, neuroscientist Tali Sharo
One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is
