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International Marketing Research: A Transformative Approach

1.International Marketing Research: A Transformative Approach

作者:V. Kumar  出版社:Palgrave Macmillan Ltd  出版日:2024/05/29 裝訂:平裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Marketing Innovations in the Automotive Industry ― Meeting the Challenges of the Digital Age
79折

2.Marketing Innovations in the Automotive Industry ― Meeting the Challenges of the Digital Age

作者:Elena Candelo  出版社:Springer Nature  出版日:2019/06/14 裝訂:精裝
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by t
外文國際書展
定價:7200 元, 優惠價:79 5688
庫存:1
IPO: A Global Guide, Third Edition
滿額折

3.IPO: A Global Guide, Third Edition

作者:Philippe Espinasse  出版社:香港大學出版社  出版日:2021/12/01 裝訂:精裝
This book explains the key aspects of executing an international IPO. Packed with useful tips, it reviews rules and market practices from the US to Europe, the Middle East, and the Asia-Pacific region. Real-life case studies are used to illustrate all aspects of conducting an IPO, including documentation, valuation, as well as marketing issues.This new edition has been the subject of a complete and detailed revision, including new information pertaining to market developments. Some topics, such as spin-off offerings, SPACs, listing requirements, and due diligence have also been further expanded while some 15 additional IPOs have been included as examples to illustrate various aspects of new offerings.It is most suitable for entrepreneurs, chief executives, and CFOs of companies about to be floated, investor relations professionals, family offices, private equity, hedge fund and institutional investors, and finance students. It will also be of interest to market practitioners such as in
定價:1580 元, 優惠價:79 1248
庫存:1
國際行銷學
95折

4.國際行銷學

作者:Philip R. Cateora; Mary C. Gilly; John L. Graham; R. Bruce Money  出版社:華泰  出版日:2018/09/01 裝訂:平裝
《國際行銷學》(International Marketing, 17e) 探討全球性議題,並說明國際行銷業相關的種種概念。本書強調競爭策略在不同國家市場中的影響。書中提供一種方法與架構,有助於了解及分析任何國家或區域在文化和環境上的獨特性。本書目的是要引起讀者對各大企業管理實務的興趣,並能了解從全球觀點來看國際行銷管理策略的重要性。書中透過簡要又時而幽默的當前實例吸引讀者並增進對書中觀點、概念與
定價:740 元, 優惠價:95 703
庫存:1
International Marketing
滿額折

5.International Marketing

作者:ONKVISIT  出版社:ROUTLEDGE FALMER  出版日:2004/01/01 裝訂:平裝
The main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business activities.
定價:1140 元, 優惠價:1 1140
無庫存,下單後進貨(採購期約4~10個工作天)
International Marketing

6.International Marketing

作者:Gilbert Zvobgo; Michael R. Czinkota; Ilkka A. Ronkainen  出版社:Cengage Learning Emea  出版日:2011/02/25 裝訂:平裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
International Marketing

7.International Marketing

作者:Philip R. Cateora; John Graham; Mary C. Gilly  出版社:McGraw-Hill College  出版日:2019/02/19 裝訂:精裝
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompa
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
International Marketing

8.International Marketing

作者:Philip Cateora; John Graham; Mary Gilly  出版社:McGraw-Hill College  出版日:2015/11/23 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
International Marketing

9.International Marketing

作者:Daniel W. Baack; Eric G. Harris; Donald Baack  出版社:SAGE Publications UK  出版日:2012/02/07 裝訂:精裝
Baack (U. of Denver), Eric G. Harris, and Donald Baack (both Pittsburgh State U.) have produced a textbook for an undergraduate course in international marketing, which can also be used in internation
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
International Marketing
滿額折

10.International Marketing

作者:Rakesh Mohan Joshi  出版社:Oxford Univ Press USA  出版日:2014/12/02 裝訂:平裝
International Marketing 2e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners. The book begins with an
定價:1855 元, 優惠價:1 1855
無庫存,下單後進貨(到貨天數約30-45天)
International Marketing

11.International Marketing

作者:Bothma (EDT); Burgess (EDT); Dayan (CON); De Klerk (CDR); De Vries (CON)  出版社:Oxford Univ Press USA  出版日:2011/12/21 裝訂:平裝
International Marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Souther
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02-25006600[分機130、131]。
International Marketing

12.International Marketing

出版社:Cengage Learning  出版日:2013/10/29 裝訂:平裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
International Marketing
90折

13.International Marketing

作者:Brad Kleindl  出版社:Cengage Learning College  出版日:2006/05/16 裝訂:平裝
INTERNATIONAL MARKETING examines marketing concepts within the context of the global marketplace. Driven by the key marketing functions identified in the National Marketing Education Standards, INTERN
定價:2140 元, 優惠價:9 1926
無庫存,下單後進貨(到貨天數約30-45天)
International Marketing
95折

14.International Marketing

作者:Pervez Ghauri; Philip R. Cateora  出版社:McGraw-Hill Education - Europe  出版日:2014/01/16 裝訂:平裝
定價:3704 元, 優惠價:95 3519
無庫存,下單後進貨(到貨天數約45-60天)
International Marketing

15.International Marketing

作者:Michael R. Czinkota  出版社:Cengage Learning  出版日:2021/09/01 裝訂:平裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
International Marketing
90折

16.International Marketing

作者:Baack  出版社:SAGE Publications UK  出版日:2019/01/07 裝訂:平裝
A marketing first approach to exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4Ps, culture, language, political, legal and economic
定價:2899 元, 優惠價:9 2609
無庫存,下單後進貨(到貨天數約45-60天)
International Marketing

17.International Marketing

作者:Baack  出版社:SAGE Publications UK  出版日:2019/01/14 裝訂:精裝
A marketing first approach to exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4Ps, culture, language, political, legal and ec
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
International Marketing

18.International Marketing

作者:Carl Arthur Solberg  出版社:Routledge UK  出版日:2017/12/04 裝訂:精裝
Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties an
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
International Marketing
滿額折

19.International Marketing

作者:Carl Arthur Solberg  出版社:Routledge UK  出版日:2017/12/04 裝訂:平裝
Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties an
定價:2399 元, 優惠價:1 2399
無庫存,下單後進貨(到貨天數約45-60天)
Strategic International Marketing

20.Strategic International Marketing

作者:Hans G. Meissner  出版社:Springer Verlag  出版日:2011/12/06 裝訂:平裝
International marketing strategies are an essential part of the growing process of internationalization of markets and companies. This process creates a new pattern of risks and chances for companies
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
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