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本書由15個單元組成，根據社會建構主義原理與人本主義原理，每個單元分別設計了相關的實訓任務。分五個部分：閱讀技巧、課文、快速閱讀、案例學習、快樂閱讀。本書配1光盤。
目次
UNIT 1 Globalization／1
UNIT 2 Cultural DifferenceS(Ⅰ)／13
UNIT 3 Cultural Differences(Ⅱ)／26
UNIT 4 Cultural Differences(Ⅲ)／38
UNIT 5 The Key to Survival(Ⅰ)／50
UNIT 6 The Key to Survival(Ⅱ)／62
UNIT 7 The Preservation and Promotion of an Enterprise(Ⅰ)／73
UNIT 8 The Preservation and Promotion of an Enterprise(Ⅱ)／85
UNIT 9 The Preservation and Promotion of an Enterprise(Ⅲ)／97
UNIT 10 Making Boats in Time of Draught／108
UNIT 11 Customer Service Makes a Difierence／120
UNIT 12 The Position and Role of all Employee／131
UNIT 13 The Environmental Awareness and Human Business Activities／144
UNIT 14 Successful Businessmen／157
UNIT 15 Business iS a Love Story with the World／170
UNIT 2 Cultural DifferenceS(Ⅰ)／13
UNIT 3 Cultural Differences(Ⅱ)／26
UNIT 4 Cultural Differences(Ⅲ)／38
UNIT 5 The Key to Survival(Ⅰ)／50
UNIT 6 The Key to Survival(Ⅱ)／62
UNIT 7 The Preservation and Promotion of an Enterprise(Ⅰ)／73
UNIT 8 The Preservation and Promotion of an Enterprise(Ⅱ)／85
UNIT 9 The Preservation and Promotion of an Enterprise(Ⅲ)／97
UNIT 10 Making Boats in Time of Draught／108
UNIT 11 Customer Service Makes a Difierence／120
UNIT 12 The Position and Role of all Employee／131
UNIT 13 The Environmental Awareness and Human Business Activities／144
UNIT 14 Successful Businessmen／157
UNIT 15 Business iS a Love Story with the World／170
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