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本教材課文均選自近幾年歐美國家出版的管理類英文原著，語言地道，覆蓋全面。本教材可供各類大專院校中的企業管理、經濟管理、財務管理、人力資源管理、電子商務等專業的本科生和研究生使用。此外，也可作為從事經濟和管理的各界人士掌握管理學知識，提高專業語言技能的自學教材和參考書使用。
目次
Unit 1 Introduction to Scientific Management
Additional Reading
The Scientific Method and Model Classification
Unit 2 Skills of an Effective Administrator
Additional Reading
Management and leadership
Unit 3 Maximizing Shareholder Wealth as the Primary Goal-Foundation Concept
Additional Reading
Maximization of Shareholder Wealth——Managerial Strategies
Unit 4 Alternative Strategies of PepsiCo
Additional Reading
Converting Strategy to Operational Reality
Unit 5 Total Quality and Management
Additional Reading
Harley-Davidsons Near Death and Quality Rebirth
Unit 6 About consumer behavior
Additional Reading
Touchy-Feely Research into Consumer Motivations
Unit 7 Nike: Its Not So Much the Shoes But Where They Take You
Additional Reading
Great Salespeople: Drive, Discipline, and Relationship-Building Skills
Unit 8 Logistics Management
Additional Reading
Price Competition in logistics
Unit 9 Human Resource Management: an overview
Additional Reading
Tomorrows HR Today New Management Practices
Unit 10 Personality and Organizational Behavior
Additional Reading
Policies and Organization in the UPS
Unit 11 Performance Appraisal
Additional Reading
Establishing Balance Scorecards
Unit 12 Five Techniques for Full-cycle Cost Management
Additional Reading
Managing Operations
Unit 13 Emergency of Information System
Additional Reading
The Value and Cost of Information
Unit 14 Whats Electronic Commerce?
Additional Reading
Electronic Payment
Unit 15 Type and Patterns of Innovation
Additional Reading
Going Solo and Collaboration
Unit 16 Introduction to Risk
Additional Reading
Risk Retention
Appendix I Reference Translation of Texts
Appendix II Key to the Exercise
Appendix III Tapescripts
Appendix IV Glossary
Additional Reading
The Scientific Method and Model Classification
Unit 2 Skills of an Effective Administrator
Additional Reading
Management and leadership
Unit 3 Maximizing Shareholder Wealth as the Primary Goal-Foundation Concept
Additional Reading
Maximization of Shareholder Wealth——Managerial Strategies
Unit 4 Alternative Strategies of PepsiCo
Additional Reading
Converting Strategy to Operational Reality
Unit 5 Total Quality and Management
Additional Reading
Harley-Davidsons Near Death and Quality Rebirth
Unit 6 About consumer behavior
Additional Reading
Touchy-Feely Research into Consumer Motivations
Unit 7 Nike: Its Not So Much the Shoes But Where They Take You
Additional Reading
Great Salespeople: Drive, Discipline, and Relationship-Building Skills
Unit 8 Logistics Management
Additional Reading
Price Competition in logistics
Unit 9 Human Resource Management: an overview
Additional Reading
Tomorrows HR Today New Management Practices
Unit 10 Personality and Organizational Behavior
Additional Reading
Policies and Organization in the UPS
Unit 11 Performance Appraisal
Additional Reading
Establishing Balance Scorecards
Unit 12 Five Techniques for Full-cycle Cost Management
Additional Reading
Managing Operations
Unit 13 Emergency of Information System
Additional Reading
The Value and Cost of Information
Unit 14 Whats Electronic Commerce?
Additional Reading
Electronic Payment
Unit 15 Type and Patterns of Innovation
Additional Reading
Going Solo and Collaboration
Unit 16 Introduction to Risk
Additional Reading
Risk Retention
Appendix I Reference Translation of Texts
Appendix II Key to the Exercise
Appendix III Tapescripts
Appendix IV Glossary
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