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Sports Event Management: The Caribbean Experience

Sports Event Management: The Caribbean Experience

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Pivoting on the region's hosting of the 2007 Cricket World Cup, contributors identified only by name describe the effort, the experience, and the lessons learned, for the enlightenment of others hosting similar events both within and beyond the Caribbean. Considering first impacts assessment then logistics and marketing, they discuss such matters as the Bag Your Own Garbage (BYOG) program, the impact on community tourism in Barbados and Trinidad and Tobago, views of urban locals and their participation in sports tourism in Kingston, the Sports Agronomy Team, community attitude and response to the Barbados home accommodation program, the watching friends and relatives market segment, and creating a sports event legacy in the Caribbean. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)

作者簡介

Dr. Leslie-Ann Jordan is Hospitality/Tourism Lecturer in the Department of Management Studies at the University of the West Indies & Ben Tyson is Professor in the Department of Communication at Central Connecticut State University, USA, Dr. Carolyn Hayle is Senior Programme Officer at the Institute for Hospitality and Tourism, University of the West Indies and Dr. David Truly is Associate Professor in the Department of Geography at Central Connecticut State University, USA

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定價:100 11000
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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