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The Girl's Guide to Starting Your Own Business ─ Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur
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"Thought-provoking and important."---Booklist
"This book will do for business what The Joy of Cooking did for the culinary world."---Ella Brennan, owner, Commander's Palace
Geared toward the unique challenges faced by self-employed businesswomen---and updated for the social media-driven, post-financial crisis world---The Girl's Guide to Starting Your Own Business offers solutions and advice for handling a range of issues, including how to write a business plan, how to secure funding, and how to hire (and fire) employees. Caitlin Friedman and Kimberly Yorio share practical information drawn from their own extensive experience in the public relations, marketing, and consulting fields. Their concise and engaging advice is explained through entertaining tips, lists, and quizzes that speak directly to women who are dreaming of starting, or have already started, their own businesses.
"This book will do for business what The Joy of Cooking did for the culinary world."---Ella Brennan, owner, Commander's Palace
Geared toward the unique challenges faced by self-employed businesswomen---and updated for the social media-driven, post-financial crisis world---The Girl's Guide to Starting Your Own Business offers solutions and advice for handling a range of issues, including how to write a business plan, how to secure funding, and how to hire (and fire) employees. Caitlin Friedman and Kimberly Yorio share practical information drawn from their own extensive experience in the public relations, marketing, and consulting fields. Their concise and engaging advice is explained through entertaining tips, lists, and quizzes that speak directly to women who are dreaming of starting, or have already started, their own businesses.
作者簡介
Caitlin Friedman, a cofounder of the boutique public relations agency YC Media, is a full-time writer and consultant.
Kimberly Yorio is the president of YC Media, specializing in publicity for cookbooks, restaurants, wine and spirits, and food products. They've written four books together, including The Girl's Guide to Being a Boss; The Girl's Guide to Big Bold Career Success; and Happy at Work, Happy at Home.
Kimberly Yorio is the president of YC Media, specializing in publicity for cookbooks, restaurants, wine and spirits, and food products. They've written four books together, including The Girl's Guide to Being a Boss; The Girl's Guide to Big Bold Career Success; and Happy at Work, Happy at Home.
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