90折
The 50-plus Market: Why the Future Is Age Neutral When It Comes to Marketing & Branding Strategies
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商品簡介
This is a paperbound reprint of a 2005 book for marketing professionals. Drawing upon findings from OMD's international UFO (Understanding Fifties and Over) study, marketing strategy consultant Stroud explains how the principles of age-neutral marketing can help companies capture some of the vast expenditure generated by this quickly growing age group--without alienating younger consumers. Included in the appendix are a website age-friendliness audit and some questions for testing a company's age-neutrality. Annotation c2007 Book News, Inc., Portland, OR (booknews.com)
作者簡介
Dick Stroud is the managing director of 20plus30, a marketing strategy consulting firm that advises companies about the business implications of population aging. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.
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