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Sam Boyd's California Hotel and Casino in Las Vegas opened in 1975. As introduced by the owner's son, whose father had worked in Hawaii for a Japanese businessman in the gaming industry, this account tells the story of its continued success by catering to Hawaiians. Ogawa (American studies, U. of Hawai'i) and Blink (California Hotel executive), who contributed this historic case study of niche marketing to the Japanese Cultural Center of Hawai'i, present an illustrated history of this destination for islanders and interviews with employees. Distributed by the U. of Hawai'i Press. Annotation c2009 Book News, Inc., Portland, OR (booknews.com)
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