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商品簡介
How products are marketed, when products are marketed, and the evolution of products into different sizes, shapes, colors, and uses---fashion marketers influence all of these outcomes. Fashion Marketing: Theory, Principles, & Practice applies the four Ps of the marketing concept---price, product, promotion, and place---to the fashion industry. Filled with real-life examples, this book engages readers and challenges them to apply new methods and technologies in their own emerging careers as fashion marketers.
作者簡介
Marianne Bickle, ITAA, is a professor and Interim Associate Dean of the College of Hospitality in the Department of Retail and Sport Management at the University of South Carolina. She teaches contemporary fashion trends, category management and space management, and takes students on international study tours. Her research focuses on consumer satisfaction with cross channel shopping. Her research is published in various journals including Clothing and Textiles Research Journal, College Student Journal, Journal of Consumer Education, and Family and Consumer Sciences Research Journal. Dr. Bickle is a member of International Textile and Apparel Association (ITAA), Manchester Who's Who Among Executive and Professionals, Who's Who in the West, Kappa Omicron Nu Honor Society and Sigma Xi Honor Society.
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