Brainstorm: Harnessing the Power of Productive Obsessions

It’s true: a mind is a terrible thing to waste. Yet that’s what we do when we spend our weekend reliving a workplace squabble, a family visit chewing over childhood issues, or hours beating ourselves up when someone else brings one of our own long-held (but never worked on) ideas to fruition. This kind of obsessing gets us, like a hamster on a wheel, nowhere. But obsessing productively is essential for fulfillment rather than frustration. A productive obsession, whether an idea for a novel, a business, or a vaccine, is chosen deliberately and pursued with determination. In this provocative, practical guide, Eric Maisel helps readers activate their imaginations and enlist neurons in the service of their goals and dreams. His coach-like guidance allows them to turn the tendency to obsess to innovating, creating advantage, fulfilling both their promise and their promises to themselves.