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Design Management ─ Using Design to Build Brand Value and Corporate Innovation
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Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.
‧ Copublished with the prestigious Design Management Institute in Boston
‧ Features case studies from leaders in design and marketing management
‧ Copublished with the prestigious Design Management Institute in Boston
‧ Features case studies from leaders in design and marketing management
作者簡介
Brigitte Borja de Mozota founded the first Ph.D. program in design management and wrote the first book on the subject in France. A professor of marketing, innovation, and strategy at the Universite Paris X-Nanterre, she lives in Paris.
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