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Why struggle to market interior design when you can get specialized advice from a top-notch consultant? In Marketing Interior Design, Lloyd Princeton offers you the same high-quality insights that he gives to his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed guidance to help you learn to:
‧ figure out what to charge and have the confidence to demand that price ‧ write your business statement ‧ brand your business, including designing promotional materials ‧ find leads and take advantage of them through networking ‧ land jobs and learn how to handle the interview process ‧ protect yourself with contracts ‧ take advantage of the burgeoning market for green products and services
This insider guide is packed with examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need Marketing Interior Design!
‧ figure out what to charge and have the confidence to demand that price ‧ write your business statement ‧ brand your business, including designing promotional materials ‧ find leads and take advantage of them through networking ‧ land jobs and learn how to handle the interview process ‧ protect yourself with contracts ‧ take advantage of the burgeoning market for green products and services
This insider guide is packed with examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need Marketing Interior Design!
作者簡介
Lloyd Princeton is the founder and principal consultant of Design Management Company, a New York City and Los Angeles-based consulting firm with a proven record of success in helping design professionals increase revenue, gain media exposure, and develop their businesses. He is a frequently sought-after consultant and motivational speaker, working with such respected trade associations as the American Society for Interior Designers and the Interior Design Society, international manufacturers including Kravet, Ralph Lauren, and Kohler, and numerous design centers and individual showrooms throughout North America. He lives in Los Angeles.
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