Working for Good: Making a Difference While Making a Living

The words "business" and "social change" may seem contradictory, but the fact is a successful business may be the most powerful force for positive change in the world today. In Working for Good, Jeff Klein, one of the visionaries and driving forces behind Spinning, Seeds of Change, ChiRunning, and other forward-thinking brands presents a how-to guidebook for becoming a "conscious entrepreneur"--one who addresses social issues while running a profitable business based on integrity and self-actualization. Putting the tools of conscious business development firmly in our hands, Jeff Klein takes readers step by step through the five keys to Working for Good, showing how to: --Express your humanity through full awareness and embodiment while engaging others with your work. --Establish purpose grounded in principles that sustain both your business and your virtues. --Generate rich experiences in and outside of work through a network of spirited connection and collaboration. For anyone who has yearned to make a comfortable living in service of real social change, Jeff Klein offers an essential read that is at once deeply inspirational and wholly practical: Working for Good.

Jeff Klein (1958 – 2014)

As CEO and chief activation officer of Working for GoodR, Jeff Klein produced collaborative, multi-sector, Cause Alliance Marketing programs intended to drive social and environmental change while addressing the business objectives of alliance partners. He was the founding director of Conscious Capitalism, Inc., an organization dedicated to “liberating the entrepreneurial spirit for good” that was cofounded by John Mackey, CEO of Whole Foods Market. Jeff was one of the visionaries and driving forces behind Private Music, the career of Yanni, Spinning, and Seeds of Change. He consulted for the Esalen Institute, the National Geographic Society, GlobalGiving, and the Institute of Noetic Sciences, among others. Jeff wrote Working for Good: Making a Difference While Making a Living to support conscious entrepreneurs, intrapreneurs, leaders, and change agents at work. For more information, please visit workingforgood.com.