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：NT$ 875 元無庫存，下單後進貨(到貨天數約30-45天)
可得紅利積點：26 點
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商品簡介
Reviewing advertising with sexual content over the past century and a half, Reichert (advertising, U. of Alabama) concludes that sex is used because it works. He makes no moral judgements about the practice. Annotation (c) Book News, Inc., Portland, OR (booknews.com)
作者簡介
Tom Reichert, Ph.D., an Advertising Professor at the University of Alabama, has dedicated ten years to studying the prevalence of sex in advertising and its effect on persuasion. He has published on this topic in many scholarly journals, is a contributor to the Encyclopedia of Advertising, and is the lead editor and a contributor to Sex in Advertising: Perspectives on the Erotic Appeal.
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