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Competing for Advantage
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Competing for Advantage

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:NT$ 15367 元
優惠價
9013830
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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商品簡介

This textbook details how companies can develop a long-term competitive advantage in the global business sector. Intended for MBA and executive students, the book offers applied examples that demonstrate current practices and research in management strategy, as well as cases that illustrate relevant issues. A sampling of topics includes: strategic leadership, opportunities and threats, internal organization, business-level strategy, competitive dynamics, cooperative and corporate-level strategy, acquisition and restructuring, international and corporate governance, and strategic entrepreneurship. A glossary also is included. Authors are Hoskisson (strategic management, Rice U.), Hitt (business leadership, Texas A&M U.), Ireland (new ventures leadership, Texas A&M U.), and Harrison (strategic management, U. of Richmond). Annotation c2013 Book News, Inc., Portland, OR (booknews.com)

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優惠價:90 13830
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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