What Is Online Research?

The massive expansion of the internet into every aspect of our lives creates a challenge for social researchers: can they simply transfer their traditional methods and techniques online or do they need to reinvent research methods for the new environment? As online research becomes increasingly prevalent it becomes more important for researchers to have an answer to these questions and an approach to conducting research online. This book is a straightforward, accessible introduction to social research online.

It covers the key issues and concerns for social scientists: online surveys, focus groups, interviews, ethnographies and experiments, as well as discussing the implications of social media, and of online research ethics. It provides a detailed, up-to-date glossary and bibliography for those new to the area. Short, clear case studies throughout allow students to see examples of the research in practice. Wide-ranging and interdisciplinary, What is Online Research? shows social scientists of all levels - from undergraduates to established researchers - how to engage in the online environment in appropriate ways, and points the way forward for future research.

Tristram Hooley is the Head of the International Centre for Guidance Studies at the University of Derby, UK; his research interests include careers education and guidance; life and work transitions; and new technologies. John Marriott is a Bibliographic Researcher at the International Centre for Guidance Studies at the University of Derby, UK, where he undertakes research on a range of career and education related topics.Jane Wellens is Head of Researcher Development at the University of Nottingham, UK, responsible for leading the training and development of researchers across the university.