商品簡介
While white papers first appeared in business-to-business technology marketing, they are now expanding quickly into many other business sectors. Almost every start-up now needs to produce a white paper as part of its business plan.
White Papers For Dummies helps you put together a white paper that hits each section clearly and concisely, allowing you to master the tips, tools, and techniques necessary to persuade audiences and produce the best white paper possible. It offers expert tips and real world examples to demonstrate the five basic elements of a white paper, audience targeting, as well as the most common mistakes made on these important documents.
- The 5 basic elements of a white paper
- Targeting the information to the proper audience
- Avoiding common pitfalls and mistakes
White Papers For Dummies is for marketing writers who want to perfect their skills or break into writing white papers, as well as for marketers who want to harness the power of white papers to help both large and small companies prosper.
作者簡介
Gordon Graham ? also known as That White Paper Guy ? is an award-winning writer who has created more than 200 B2B white papers for clients from New York to Australia. Gordon has written white papers on everything from choosing enterprise software to designing virtual worlds for kids, and for everyone from tiny start-ups to Google.
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