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倒數三天!簡體曬書節單本79折,5本7折
Corporate Financial Strategy
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Corporate Financial Strategy

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:NT$ 10800 元
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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商品簡介

The field of Corporate Finance has developed into a fairly complex one from its origins focussed on a company's business and financial needs (financing, risk management, capitalization and budgeting). Corporate Financial Strategy provides a critical introduction to the field and in doing so shows how organizations' financial strategies can be aligned with their overall business strategies.

Retaining the popular fundamentals of previous editions, the new edition brings things up to date with an array of new examples and cases, new pedagogical features such as learning objectives and suggested further reading, and includes new material on mergers and acquisitions, and valuations and forecasting.

Unlike other textbooks, Ruth Bender writes from the perspective of the firm rather than the investor. Combined with a structure driven by issues, the result is a textbook which is perfectly suited to those studying corporate finance and financial strategy at advanced undergraduate, postgraduate and executive education levels.

作者簡介

Ruth Bender is Reader in Corporate Financial Strategy at Cranfield University, UK. Prior to becoming an academic she was a corporate finance partner with one of the UK's larger accounting firms and has also worked as a venture capital manager in the city

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定價:100 10800
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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