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即日起~6/30,暑期閱讀書展,好書7折起
Ethnography at Work
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Ethnography at Work

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定價
:NT$ 8800 元
優惠價
907920
領券後再享88折起
無庫存,下單後進貨(到貨天數約30-45天)
可得紅利積點:237 點
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作者簡介

商品簡介

Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.

作者簡介

Brian Moeran is Professor of Culture and Communication, Copenhagen Business School. He is the author of numerous books and articles.

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優惠價:90 7920
無庫存,下單後進貨
(到貨天數約30-45天)

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