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作者簡介
商品簡介
The buying process has changed. Today’s marketers need to find new ways to reach buyers and get heard through the noise. Lead Generation For Dummies gives marketers a complete explanation of strategies, through inbound and outbound marketing tactics, to master lead generation in today’s complex market. The author will help readers expand their lead generation strategies to go beyond simply acquiring leads and nurturing relationships that will lead to sales.
The book will cover:
- The basics of lead generation
- Inbound marketing
- Outbound marketing
- Lead nurturing
- Tracking ROI on your campaigns
- Steps to create your lead generation plan
- Lead scoring to know when a lead is “hot” and ready to be sent to sales
- Avoiding common pitfalls of lead generation
The book will cover:
- The basics of lead generation
- Inbound marketing
- Outbound marketing
- Lead nurturing
- Tracking ROI on your campaigns
- Steps to create your lead generation plan
- Lead scoring to know when a lead is “hot” and ready to be sent to sales
- Avoiding common pitfalls of lead generation
作者簡介
Dayna Rothman is the senior content marketing manager at Marketo, a leader in the marketing automation space. Dayna leads content creation and strategy at Marketo and is the managing editor for the Marketo blog, which receives more than 400,000 unique visitors per year. Dayna has also been featured as one of the top 25 content marketers to watch according to Kapost, and one of the top 50 content marketing influencers according to Onalytica.
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