商品簡介
Social Media Marketing For Dummies, 3rd Edition presents the essence of planning, launching, managing, and assessing a social marketing campaign in an economic 350-page guide - perfect for time-pressed marketers. This edition adds exciting new content that covers all of the new trends in social media. Content includes:
- Getting social with your marketing - an overview of your choices, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans.
- Practicing social media in the social Web - launching a campaign, developing a voice, reaching your audience on key and niche platforms, embracing the influencers.
- Reaching your audience via mainstream platforms - A brand new section of the book drilling down into the top social platforms including Facebook, Twitter, Google+, LinkedIn, and others.
- Old marketing is new again - getting social with existing Web properties including a company site, blog, mobile tools, and advertising. Also addresses giving social license to employees and metrics.
- The Part of Tens - the traditional closer in all For Dummies books offers tips on creating a social campaign, avoiding common mistakes, and key resources.
作者簡介
Shiv Singh is one of the leading voices in social media marketing. He’s currently SVP Global Brand and Marketing Transformation at Visa, Inc.
Stephanie Diamond is a former marketing director at AOL and president of Digital Media Works, a firm that offers content marketing services to businesses.
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