Principles of Economics (CTE)

★★★內含數位學習帳號，書膜如經拆封，恕不退換★★★

1."In the News" boxes include excerpts from many newspaper articles and encourage students to apply basic economic theory to discover how economics can provide an illuminating new perspective and enable greater understanding of world events.

2."FYI" boxes provide additional material to expand key concepts and discussions by offering a glimpse into the history of economic thought, clarifying technical issues, and exploring supplementary topics you might choose to complement your core lectures.

3.Economic theory is most useful and interesting when applied to actual events and policies, which is why the text contains numerous Case Studies to vividly illustrate the real-world applications and consequences of key principles.

4."Quick Quizzes" follow each major section to help students check their comprehension of what they just learned and to focus their review when preparing for exams.

5.Each chapter contains a variety of problems and applications that encourage students to apply the material they have learned. These practical, interesting activities serve equally well as homework assignments and starting points for lively classroom discussions.

◎作者：Gregory Mankiw
　任職：Harvard University

PART I: INTRODUCTION
Ch 1 Ten Principles of Economics
Ch 2 Thinking Like an Economist【e】
Ch 3 Interdependence and the Gains from Trade

PART II: HOW MARKETS WORK
Ch 4 The Market Forces of Supply and Demand
Ch 5 Elasticity and Its Application
Ch 6 Supply, Demand, and Government Policies

PART III: MARKETS AND WELFARE
Ch 7 Consumers, Producers, and the Efficiency of Markets
Ch 8 Applications: The Costs of Taxation【e】
Ch 9 Application: International Trade【e】

PART IV: THE ECONOMICS OF THE PUBLIC SECTOR
Ch10 Externalities
Ch11 Public Goods and Common Resources
Ch12 The Design of the Tax System【e】

PART V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY
Ch13 The Costs of Production
Ch14 Firms in Competitive Markets
Ch15 Monopoly
Ch16 Monopolistic Competition【e】
Ch17 Oligopoly

PART VI: THE ECONOMICS OF THE LABOR MARKET
Ch18 The Markets for the Factors of Production
Ch19 Earnings and Discrimination【e】
Ch20 Income Inequality and Poverty【e】

PART VII: TOPICS FOR FURTHER STUDY
Ch21 The Theory of Consumer Choice【e】
Ch22 Frontiers in Microeconomics【e】

PART VIII: THE DATA OF MACROECONOMICS
Ch23 Measuring a Nation’s Income
Ch24 Measuring the Cost of Living

PART IX: THE REAL ECONOMY IN THE LONG RUN
Ch25 Production and Growth
Ch26 Saving, Investment, and the Financial System
Ch27 The Basic Tools of Finance【e】
Ch28 Unemployment

PART X: MONEY AND PRICES IN THE LONG RUN
Ch29 The Monetary System
Ch30 Money Growth and Inflation

PART XI: THE MACROECONOMICS OF OPEN ECONOMICS
Ch 31. Open-Economy Macroeconomics: Basic Concepts
Ch 32. A Macroeconomic Theory of the Open Economy

PART XII: SHORT-RUN ECONOMIC FLUCTUATIONS
Ch 33. Aggregate Demand and Aggregate Supply
Ch 34. The Influence of Monetary and Fiscal Policy on Aggregate Demand
Ch 35. The Short-Run Tradeoff between Inflation and Unemployment【e】

PART XIII: FINAL THOUGHTS
Ch 36. Six Debates over Macroeconomic Policy【e】
【e】Access these chapters from your ebook