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Conceptual Art and the Politics of Publicity
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Conceptual Art and the Politics of Publicity

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Conceptual art was one of the most influential art movements of the second half ofthe twentieth century. In this book Alexander Alberro traces its origins to the mid-1960s, when itsprinciples were first articulated by the artists Dan Graham, Joseph Kosuth, Sol LeWitt, LawrenceWeiner, and others. One of Alberro's central arguments is that the conceptual art movement wasfounded not just by the artists but also by the dealer Seth Siegelaub. Siegelaub promoted theartists, curated groundbreaking shows, organized symposia and publications, and in many ways set thestage for another kind of entrepreneur: the freelance curator. Alberro examines both Siegelaub'srole in launching the careers of artists who were making "something from nothing" and his tactfulbusiness practices, particularly in marketing and advertising.Alberro draws on close readings ofartworks produced by key conceptual artists in the mid- to late 1960s. He places the movement in thesocial context of the rebellion against existing cultural institutions, as well as the increasedcommercialization and globalization of the art world. The book ends with a discussion of one ofSiegelaub's most material and least ephemeral contributions, the Artist's Reserved Rights Transferand Sale Agreement, which he wrote between 1969 and 1971. Designed to limit the inordinate controlof collectors, galleries, and museums by increasing the artist's rights, the Agreement unwittinglycodified the overlap between capitalism and the arts.

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Randolph M. Siverson is Professor of Political Science at the University of California, Davis.

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