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The Venture: A Business Novel about Starting Your Own Company
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He is the bestselling coauthor of Zapp! and The Goal, groundbreaking fiction that combined fascinating stories with useful information about the world of business. Now Jeff Cox tops his previous books with his latest—and best—novel: a riveting tale of the thrills and spills of building a business from scratch as experienced by one determined entrepreneur...
Michael DiGabriel has a nice life going for him: He has a nice house, drives nice cars, and manages a video production department with a Fortune 500 clientele. His wife, Regan, is beautiful and has a great job in management, too. Everything is good and getting better, until the corporation Michael works for downsizes his department.
Told to eliminate his staff, Michael tries to stand up to his boss—and gets the ax along with everyone else. But Michael refuses to fail. Galvanized by misfortune, he and his former employees put their heads together and quickly turn Where's the unemployment line? into Let's take the risk and start our own company.
The strategy is simple: They pool their severance pay. Lease their old production space. Rent some equipment. Win over a client or two. Hey, we've got a business! And it all seems brave and fun—until little problems like cash flow set in.
You'll accompany Michael on each and every critical step of starting a business. Discovering that billings are one thing, collections are another. Developing a market strategy. Corning up with ideas to promote sales. Identifying strengths, strengthening weaknesses. Handling personality conflicts that threaten to split the company. Learning to empower. Teaching selling skills. From fielding creditors' calls to finding the breakout vision that could just make them all rich, Michael deals with it all. And so will you.
THE VENTURE captures in fiction the business experience of the Nineties: the migration of jobs from big corporations to small start-ups and the desperate struggles of the new entrepreneurs to make their companies succeed. Jeff Cox invests the story with all of the lessons learned in years working with the corporate elite—enough to teach every would-be entrepreneur what to expect on the golden highway to success.
Michael DiGabriel has a nice life going for him: He has a nice house, drives nice cars, and manages a video production department with a Fortune 500 clientele. His wife, Regan, is beautiful and has a great job in management, too. Everything is good and getting better, until the corporation Michael works for downsizes his department.
Told to eliminate his staff, Michael tries to stand up to his boss—and gets the ax along with everyone else. But Michael refuses to fail. Galvanized by misfortune, he and his former employees put their heads together and quickly turn Where's the unemployment line? into Let's take the risk and start our own company.
The strategy is simple: They pool their severance pay. Lease their old production space. Rent some equipment. Win over a client or two. Hey, we've got a business! And it all seems brave and fun—until little problems like cash flow set in.
You'll accompany Michael on each and every critical step of starting a business. Discovering that billings are one thing, collections are another. Developing a market strategy. Corning up with ideas to promote sales. Identifying strengths, strengthening weaknesses. Handling personality conflicts that threaten to split the company. Learning to empower. Teaching selling skills. From fielding creditors' calls to finding the breakout vision that could just make them all rich, Michael deals with it all. And so will you.
THE VENTURE captures in fiction the business experience of the Nineties: the migration of jobs from big corporations to small start-ups and the desperate struggles of the new entrepreneurs to make their companies succeed. Jeff Cox invests the story with all of the lessons learned in years working with the corporate elite—enough to teach every would-be entrepreneur what to expect on the golden highway to success.
作者簡介
JEFF COX is an independent writer who coauthored HeroZ, The Quadrant Solution, and the bestselling business classics Zapp! and The Goal. He can be reached at http://www.jeffcox.com on the Internet.
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