Results ― The Future of Pharmaceutical and Healthcare Marketing

DISRUPTION CREATES OPPORTUNITY FOR THOSE WHO EMBRACE CHANGE.NEW WINNERS AND LOSERS WILL EMERGE. THIS BOOK WILL HELP YOU ANDYOUR COMPANY THRIVE IN THE AGE OF DISRUPTION.The informational and technological revolutions have forever changed thepractice of medicine. We analyze data in a flash and marketers deliver it withpinpoint accuracy at just the right moment. When patients put their trustin our brands and place their lives in our hands, marketers have to quicklyanalyze the data accessible to us so we can deliver the right information atthe right time, all while navigating the complexities of industry regulations.Timely messaging through the patient journey provides marketers today withan unprecedented opportunity. We must capitalize on this opportunity inorder to stay relevant and profitable in the changing landscape.Results shows you the biggest trends happening now so you can be heardabove the noise, deliver meaningful value, and to build real brand loyalty todrive your pharmaceutical and healthcare marketing far into the future. Thisbook is essential reading for developers, manufacturers, and marketers ofpharmaceutical and healthcare companies as well as the agencies, partners,publishers, suppliers and other service providers that support them in theirmarketing efforts.Authors RJ Lewis, Scott Weintraub, Brad Sitler, Joanne McHugh, and RogerZan each share key insights into the growing trends in healthcare that youneed to understand in order to better market your products.Join them at the front line as they speak to over a dozen executives ofglobal pharmaceutical manufacturing companies to hear the technology,regulation, and the ever-shifting marketing challenges they see in front ofthem that could spell big opportunities for your company.