Strategic Decision Making ─ A Discovery-led Approach to Critical Choices in Turbulent Times

Behavioral strategy is a process of decision making that incorporates psychology and sociology. Based on this concept, the authors link models to the characteristics of human behavior to show how managers can positively or negatively impact the decision making process.
They look at:
-different perspectives on strategy
-how to handle the challenge of crafting strategies when there are multiple goals involved
-how to cope with unintended consequences
-the seven main pitfalls in decision making processes and how to avoid them
-using a range of strategy tools, such as value networks, scenario planning and development, stakeholder mapping, and portfolio matrices

Dr Simon Haslam is responsible for the Institute of Directors' strategy programme design and delivery. He has been a Visiting Fellow at Durham University Business School for over a decade and is module leader for Strategic Management on its global MBA. Through his co-owned consulting firm FMR Research Ltd, he consults to international public, private and third sector organisations. A Fellow of the Royal Society of Arts, he also holds two non-executive directorships.

Dr Ben Shenoy helps organizations apply behavioural insights to a variety of business issues, through executive education, speaking engagements and applied research. He is a Visiting Fellow at The London School of Economics and a Visiting Professor at the University of Surrey.