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Editors Al-Rabayah, Khasawneh, Abu-Shamaa, and Alsmadi present readers with a collection of contemporary research and academic essays focused on potential and emerging strategic uses in commercial efforts to retain customers. The editors have organized the selections that make up the main body of his text in parts devoted to social customer relationship management, marketing on Tumblr, opinion mining, and many other related subjects. Wafaa Al-Rabayah is an independent researcher based in Jordan. Rawan Khasawneh is a faculty member of the Jordan University of Science and Technology. Rasha Abu-Shamaa is a faculty member of Yarmouk University in Jordan. Izzat Alsmadi is a faculty member of Boise State University in Idaho. Annotation ©2017 Ringgold, Inc., Portland, OR (protoview.com)
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