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【簡體曬書節】 單本79折,5本7折,優惠只到5/31,點擊此處看更多!
Digital Transformation in Journalism and News Media ― Media Management, Media Convergence and Globalization
90折

Digital Transformation in Journalism and News Media ― Media Management, Media Convergence and Globalization

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:NT$ 9000 元
優惠價
908100
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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商品簡介

This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. The book will help journalists and practitioners working in news media to identify best practices and discover new types of information flows in a rapidly changing news media landscape.

作者簡介

Mike Friedrichsen is a professor of media economics and media innovation at the Stuttgart Media University and Founding Director at the Humboldt School in Berlin. He studied Business Administration, Political Economics, Journalism and Political Sciences in Kiel, Mainz and Berlin. He earned his doctorate at the Free University of Berlin in 1996 at the Institute of empirical Market and Communication Research. His main research interests are Media Management and Media Economics, Digital Communication, New Media Technologies und Business Communication. Mike Friedrichsen emphasizes transfer between the University and Economy and in leads several Networking Organizations. He is author and editor of several books and has also published in different journals. For details, visit www.mike-friedrichsen.de

Yahya R. Kamalipour is professor and Chair of the Department of Journalism and Mass Communications at North Carolina A&T State University. Prior to joining A&T in August 2014, he served as head of the Department of Communication and Creative Arts, and Director of the Center for Global Studies at Purdue University Calumet, Indiana. A noted international scholar, Dr. Kamalipour’s areas of interest and research include globalization, media impact, international communications, cultural diversity, stereotyping, Middle East media, and new communication technologies. He has traveled to over 50 countries, delivered invited speeches in every continent, and published 14 books, including Media, Power, and Politics in the Digital Age; and Global Communication. In addition to serving on the advisory and editorial boards of a number of prominent communication journals and professional organizations, Dr. Kamalipour is the founder and managing editor of the Global Media Journal and founder and President of the Global Communication Association. He earned his PhD in communication at the University of Missouri; MA in mass media at the University of Wisconsin-Superior; BA in mass communication—public relations at the Minnesota State University; and AA in communication at the Marshalltown Community College in Iowa. For details, visit www.kamalipour.com.

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優惠價:90 8100
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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