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【簡體曬書節】 單本79折,5本7折,優惠只到5/31,點擊此處看更多!
The Strategic Analysis Cycle Hand Book ─ How Advanced Data Collection and Analysis Underpins Winning Strategies
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The Strategic Analysis Cycle Hand Book ─ How Advanced Data Collection and Analysis Underpins Winning Strategies

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商品簡介

This is an authoritative and practical guide to collecting, analysing and managing data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today’s business environment. This book, written by a leading practitioner, explains the underpinning nature of data for a company’s business strategy.The book begins with data collection: getting data is no big deal; getting the right data to win in the market is. It moves on to data analysis: turning data into actionable intelligence is what drives and determines competitive advantage. And, finally, managing data: how to organise your data collection and analysis to create winning strategies. This is a definitive book about one of the most important topics in today’s digital and data-driven economy.

作者簡介

Erik Elgersma is Director of Strategic Analysis at FrieslandCampina. He speaks and lectures frequently on the topics of strategic analysis and data management. He is based in the Netherlands.

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定價:100 1398
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(到貨天數約30-45天)

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