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【簡體曬書節】 單本79折,5本7折,優惠只到5/31,點擊此處看更多!
Social Media for Government ― A Practical Guide to Understanding, Implementing, and Managing Social Media Tools in the Public Sphere
90折

Social Media for Government ― A Practical Guide to Understanding, Implementing, and Managing Social Media Tools in the Public Sphere

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:NT$ 7200 元
優惠價
906480
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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商品簡介

This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective. Through social media, government organizations can inform citizens, promote their services, seek public views and feedback, and monitor satisfaction with the services they offer so as to improve their quality. Given the exponential growth of social media in contemporary society, it has become an essential tool for communication, content sharing, and collaboration. This growth and these tools also present an unparalleled opportunity to implement a transparent, open, and collaborative government. However, many government organization, particularly those in the developing world, are still somewhat reluctant to leverage social media, as it requires significant policy and governance changes, as well as specific know-how, skills and resources to plan, implement and manage social media tools. As a result, governments around the world ignore or mishandle the opportunities and threats presented by social media. To help policy makers and governments implement a social media driven government, this book provides guidance in developing an effective social media policy and strategy. It also addresses issues such as those related to security and privacy.

作者簡介

Dr. Khan has several years of experience in information systems/ICT: teaching, consultancy, and research working with multicultural teams. Since his PhD in 2011, Khan has published over 30 articles in refereed journals, conference proceedings, and book chapters. His research has been published (or accepted for publications) in Online Information Review (OIR), Social Science Computer Review, Government Information Quarterly, Journal of the American Society for Information Science and Technology (JASIST), Scientometrics, Information Development, Internet Research, Asian Journal of Communication, and Asia Pacific Journal of Information System (APJIS), among others. His research has been presented at international conferences held in Utrecht, Stanford, Istanbul, Paris, Germany, and Seoul. His research interests include, 1) Social Information Systems & Social Media, 2) ICTs in public sector (e-government, government 2.0), and 3) Knowledge-based Innovation. Prior to his doctoral studies, Dr. Khan held a senior management position with the Afghan Ministry of Communications and Information Technology. He is also an Associate Editor of Journal of Contemporary Eastern Asia and founding Director of Center for Social Technologies. See his research profile at Google Scholars.

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優惠價:90 6480
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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